• EnTrade app launched to ease cover crop verification process

    We're delighted to announce the launch of our handy new app, which allows busy farmers who have committed to grow environmentally-friendly cover crops in an EnTrade scheme to quickly verify their work while they are out tending to their land.

    The first-of-its-kind and simple-to-use software allows farmers to upload pictures and details of their crops direct from the field via their smartphone. Once submitted, machine learning technology automatically identifies and confirms the crop and its location fulfilling the commitment. 

    The app was designed with farmer's hectic workloads and long days in mind. By allowing them to remotely and quickly verify cover crops while they are out working, it saves adding further work to their schedules by having to upload pictures on to their computer.

    EnTrade application

    Our managing director Guy Thompson said: "Our whole business model is designed around making it financially viable, supportive and easier for farmers to deliver more for the environment. The launch of our app will help us to make even bigger strides in this direction. 

    "Through our engagement with farmers, we understand that they want to maximise their environmental contributions, while still producing quality food. However, we also recognise their extremely busy workloads and long hours. Our app allows farmers to verify their cover crops instantly, meaning they can get on with their day without creating extra administrative work."

    The EnTrade app is free to download from the iOS App Store and the Google Play Store for Android devices.